The PR
The PR manages media contacts, pitches, press releases and coverage tracking — the workspace for founders and comms teams doing outreach themselves.
What The PR does
- Media contact CRM
- Press release drafting and hosting
- Pitch history and reply tracking
- Media mentions and coverage log
- Crisis response templates
Common use cases
- Founder-led PR for early-stage startups
- In-house comms teams managing outreach
- Agencies pitching client stories
Integrates with
- The Newsroom (public press releases)
- The Brand (press kit visuals)
- The Communication (messaging alignment)
Frequently asked
Do you distribute press releases?
No — you host them on your newsroom and pitch journalists directly, which converts better anyway.
Can we track journalist replies?
Yes, pitch history logs opens, replies and coverage.
Related reading
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