The PR

The PR manages media contacts, pitches, press releases and coverage tracking — the workspace for founders and comms teams doing outreach themselves.

What The PR does

  • Media contact CRM
  • Press release drafting and hosting
  • Pitch history and reply tracking
  • Media mentions and coverage log
  • Crisis response templates

Common use cases

  • Founder-led PR for early-stage startups
  • In-house comms teams managing outreach
  • Agencies pitching client stories

Integrates with

  • The Newsroom (public press releases)
  • The Brand (press kit visuals)
  • The Communication (messaging alignment)

Frequently asked

Do you distribute press releases?

No — you host them on your newsroom and pitch journalists directly, which converts better anyway.

Can we track journalist replies?

Yes, pitch history logs opens, replies and coverage.

Related reading

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